Encyclopedia of Sports Management and Marketing PDF
By:Linda E. Swayne
Published on 2011 by SAGE
|This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers|--
This Book was ranked at 11 by Google Books for keyword Other Team Sports.
Book ID of Encyclopedia of Sports Management and Marketing's Books is TjDiwwaN5VsC, Book which was written byLinda E. Swaynehave ETAG "8DtTRDzLM0c"
Book which was published by SAGE since 2011 have ISBNs, ISBN 13 Code is 9781412973823 and ISBN 10 Code is 1412973821
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Book which have "462 Pages" is Printed at BOOK under Category
Book was written in en
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Download Encyclopedia of Sports Management and Marketing PDF Free
Download Encyclopedia of Sports Management and Marketing Books Free
Download Encyclopedia of Sports Management and Marketing Free
Download Encyclopedia of Sports Management and Marketing PDF
Download Encyclopedia of Sports Management and Marketing Books
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